This takes a lot of the risk out of backing indie developers who aren’t as advanced. Other game companies such as N3twork are also trying to do this with developers at early stages, but Tilting Point has largely engaged with developers that already have a successful game that can be taken to new heights. That’s where Tilting Point’s approach to progressive publishing comes in, El-Agili said. The game industry moves incredibly fast, and it’s important for modern publishers and developers to stay ahead of the game if they want to be successful. El-Agili said that his company’s job is to “powerup” an existing game, where the company uses its methods for user acquisition and marketing campaigns to boost the game’s engagement, retention, and user base. The idea is to convey the company’s take on progressive publishing that redefines the relationship between developers, publishers, and intellectual property holders. With the new global brand identity for Tilting Point, the company will start to show off the new logo, color palette, and updated look and feel across Tilting Point’s games. “We’re releasing this at a time when people are at home and they are consuming content faster than ever,” he said. At the same time, the upcoming SpongeBob Movie: Sponge on the Run, has been pushed back from May to at least August 7.
Tilting Point brings its expertise in publishing, live game operations, and other tools to enable nonstop updates for the game over time.Įl-Agili has high hopes for the game, as it had 16 million “pre-registrations” on Google Play alone. That made Nukebox a good candidate to do a similar cooking game with the SpongeBob franchise, which is known around the world. I found it to be addictive when it launched in 2017. You have to juggle tasks and feed as many customers as possible on a timetable. It created Food Truck Chef, where you play a chef in charge of a food truck. Nukebox is one of India’s most successful mobile game companies. The game is the result of collaboration between Tilting Point, the co-development partners at Nukebox Games, and the licensing team at Nickelodeon.
SpongeBob: Krusty Cook-Off is available now on iOS and Android.